Liwei

Liwei

Creator's customer-oriented sales rule: Ask the right questions, embrace curiosity

Key points summary of the sales presentation by creative personnel:

  1. Redefine sales as helping customers solve problems through curiosity, empathy, and providing value, rather than aggressive selling or manipulation.
  2. The main shift in thinking is from self-centered (talking about your service) to customer-centered, identifying their pain points/challenges.
  3. Ask open-ended probing questions to understand the customer's current situation, desired future state, and obstacles. Listen attentively.
  4. Summarize what you heard in the customer's own language to build a good relationship and ensure understanding before proposing tailored solutions for their specific needs, desires, and challenges.
  5. When done right, sales is a conversation - you are guiding customers to self-sell on the idea of collaborating with you by expressing their true motivations.
  6. Focus on providing value through content and generosity first, rather than overt "selling." Sales will naturally come as you genuinely help others.
  7. The core principles are curiosity, empathy, active listening, summarizing the customer's perspective, and offering customized solutions, rather than prematurely selling. This is a shift from self-promotion to customer-centric service.

Original video: https://www.youtube.com/watch?v=B-NxAZiDkKo&ab_channel=TheFutur

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